Boardroom chops it up with Visa’s Frank Cooper about his career in business, which has spanned well over a decade, and looks ahead to the future of the industry.

In Boardroom’s newest conversation series, Boardroom Talks, Rich Kleiman sits down with Visa‘s Chief Marketing Officer Frank Cooper, who comes to the financial institution with a deep résumé in the business world. With stops at Pepsi, Blackrock, and Buzzfeed, Cooper has spent decades perfecting his craft of storytelling around some of the world’s biggest companies.

In this conversation, Kleiman and Cooper discuss everything from the early ’90s in New York to how hip-hop broke through in the corporate space to the importance of continuing to learn and grow among industry professionals. Cooper additionally recalled the work ethic of the one and only Ludacris, who is proof of how opportunity in Hollywood is plentiful to those who lean into preparation and consistency.

Lastly, Cooper sheds light on the evolution of marketing and how major companies could be moving away from celebrity endorsements as we know them. Be sure to check out the entire episode — and more original content — over at Boardroom’s YouTube page.